The property launches without a distinct story
Amenities and availability are listed, but the campaign does not explain why the community matters to its priority renter.
Launch strategy · Leasing momentum
Lease-up marketing
from first message to tour request.
A lease-up needs more than a launch announcement. Social Proof helps apartment and multifamily teams coordinate positioning, creative, digital visibility, campaigns, lead capture, and leasing-team follow-through around one clear story.
ServicesLease-Up Marketing
Channels go live at different speeds
Web, listings, social, email, paid media, and onsite materials can contradict one another or miss launch milestones.
Interest is not converted into action
Weak landing pages, unclear offers, slow follow-up, and incomplete tour pathways create preventable leakage.
How Social Proof helps
Strategy that connects to practical execution.
We do not force every business into the same package. The work begins with the current problem, available resources, audience, timing, and action the marketing needs to support.
Launch positioning
We clarify the audience, promise, proof points, offer, objections, and campaign priorities before multiplying content.
Coordinated campaign assets
We connect landing pages, email, social, listings, property collateral, paid media, and direct mail around the same message.
Conversion-aware execution
Calls to action, forms, lead tracking, follow-up, and tour scheduling are treated as part of the campaign—not an afterthought.
Relevant services
Choose a focused starting point or request a custom mix.
View the complete service menuLead-Generation Campaign
$1,500 + $1,250 / moOffer, channel strategy, creative direction, tracking plan, and campaign launch setup.
Lead-Generation Landing Page
$2,500Responsive one-page site with inquiry form, analytics setup, and one primary offer.
Property / Real Estate Marketing Kit
$2,500Coordinated flyer, listing template, social templates, email header, and digital brochure cover.
Paid Social Campaign Setup
$650Audience strategy, campaign build, tracking review, copy, and up to three ad variations for one platform.
Email Campaign
$450One marketing email with copy, design, build, links, and scheduling in the client’s platform.
Dashboard Cleanup & Tour Scheduling
$1,000+ / wkWeekly cleanup and organization of Entrata, Yardi, or comparable property-management dashboards, plus prospect follow-up and tour scheduling using client-approved processes and access.
01 · Launch map
We document the property story, market realities, timeline, audiences, channels, approvals, and leasing handoff.
02 · Campaign build
We produce the agreed content, creative, pages, email, listings, and paid-media setup in priority order.
03 · Optimize
We review response, lead quality, operational friction, and message clarity to guide the next campaign decision.
Questions before you begin
Clear answers.
No pressure.
How early should lease-up marketing begin?
The right lead time depends on construction, availability, approvals, brand readiness, and the leasing schedule. Starting with a launch map makes those dependencies visible.
Is advertising spend included?
No. Ad spend and third-party platform costs are separate from Social Proof’s campaign setup and management fees.
Can Social Proof support an existing agency or internal team?
Yes. The scope can focus on strategy, creative production, launch coordination, or a defined gap in the existing team.
Quick and easy next step
Build a lease-up campaign the whole team can follow.
Complete the quick client intake with your property, timeline, leasing goal, and current campaign status. Social Proof will review the details and recommend a focused next step.