There is activity but no direction
Internal staff and vendors may be producing work without a shared strategy, hierarchy, or decision-making rhythm.
Senior direction · Flexible engagement
Fractional marketing leadership
without a full department.
Some organizations do not need another vendor waiting for instructions. They need experienced marketing leadership to set priorities, organize resources, guide execution, and keep the work connected to business goals.
ServicesFractional Marketing
Leadership is stretched
Executives and operations leaders become the default marketing department even when their time belongs elsewhere.
Hiring a full team is premature
The business needs senior judgment and execution support but not yet a permanent department with multiple specialized roles.
How Social Proof helps
Strategy that connects to practical execution.
We do not force every business into the same package. The work begins with the current problem, available resources, audience, timing, and action the marketing needs to support.
Senior strategic oversight
Social Proof brings a team of marketing directors with more than twenty years of combined experience to clarify priorities and guide the work.
Practical operating cadence
We establish decision points, calendars, owners, vendor coordination, and reporting suited to the client’s actual capacity.
Flexible execution
The engagement can combine leadership with defined Social Proof services or coordinate responsibly with existing staff and vendors.
Relevant services
Choose a focused starting point or request a custom mix.
View the complete service menuDigital Presence Snapshot
$750Website, Google Business Profile, social channels, listings, and core-message review with prioritized findings.
Online Competitor Review
$1,250Up to five competitors, positioning, offer presentation, content patterns, and differentiation opportunities.
Property Visibility Plan
$2,500 / moTwelve branded social posts, four story or short-form video concepts, two email campaigns, paid-social campaign management, listing refreshes, a monthly performance summary, and one strategy call.
Organic Social Management
$1,250 / moMonthly strategy, calendar, twelve posts, captions, scheduling, and reporting for up to two channels.
Lead-Generation Campaign
$1,500 + $1,250 / moOffer, channel strategy, creative direction, tracking plan, and campaign launch setup.
01 · Diagnose
We review goals, people, vendors, channels, decision rights, deadlines, and the current source of marketing friction.
02 · Direct
We set priorities, define the plan, and organize the internal and external resources needed to execute it.
03 · Review
We maintain a useful cadence for decisions, progress, risks, and the next period of work.
Questions before you begin
Clear answers.
No pressure.
Is fractional marketing the same as social media management?
No. Social management is one execution service. Fractional leadership works across priorities, channels, teams, and vendors at a broader decision-making level.
Can you work with our existing vendors?
Yes. The engagement can coordinate with established partners when responsibilities, access, approvals, and communication expectations are clear.
Is this only for multifamily companies?
No. Multifamily and property marketing are priority specialties, but Social Proof also supports hospitality, real estate, and small businesses.
Quick and easy next step
Add senior marketing direction without building a department first.
Use the quick intake to describe your team, vendors, priorities, and decision bottlenecks. Social Proof will review the situation and determine whether fractional support is the right fit.